Sunday, August 05, 2007

Social Media Everything Your Business Needs to Know

Before I left for New York I gave a talk about blogging and the benefits of blogging to at the NAWBO’s Mentoring Group. Over the past couple of months while emerged in blogging, I learned more about social media at Siegel+Gale. Social media is more than MySpace or YouTube it is all about connecting, participation and discussion.

I am very pleased to present this white paper on social media which will shed some light on how these tools will improve your business relationships and connections.

This paper wasn’t executed alone I want to thank my colleagues who helped to hone and the spice Alex Kroll and Claire de Brunner.

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Thursday, March 22, 2007

Touching Base

I've been back in New York for nearly 2 months and time really flies. To share some of the important changes in business. Some businesses are really putting in place more customer centric practices especially by using Web 2.0 tools, like blogs. This really feeds in to the book we've been reading, "Fierce Conversations". If you want to have a fierce conversation with your customers be sure to have a blog on your website. Let's the conversations be honest and open.

My new job, Siegel+Gale, as senior strategist, interactive media, is wonderful. I especially love our matra, "Simple is Smart" and my coworkers are nice and very smart!

Just thought I would share a couple of thoughts. Oh here's a view from my office window on Madison and 50th Street.

View from the window of Tery Spataro's office I really miss our meetings! Please visit me!



Monday, January 29, 2007

My Best Business Advice

I think that challenging our beliefs brings the opportunity to advance our business and ourselves. I guess these are "fierce conversations" with ourselves. What is my belief about sales? What is my belief about success and how much I can have? What is my belief about how business should be conducted? Are these beliefs working to advance my business or are they holding me back? If they are not serving me well, what would I like to believe instead? I think our beliefs/thoughts are the things that hold us back the most.

Wednesday, January 24, 2007

A farewell send off for Tery

Thank you! It's been a pleasure being part of such a wonderful group of entrepreneurial women! I wish everyone all the best with their businesses.

This morning I met with Janet, Mary Ann and Nancy at Chompie's for a breakfast. We did a live podcast. Victoria was there in spirit. Please have a listen to our podcast.

You if you don't want to type using is very easy. You use your phone dial an 800 number and it creates your podcast. You can pick up the code easily from gabcast and cut and paste it into blogger's edit html tab. Let me know if you have any questions.

Best wishes!

Friday, January 19, 2007

My best business advice....

Since we all have different backgrounds, I thought it would be wise to compile our brilliant thoughts together. My best business advice is..... Please share yours.

Creativity and criticism are your best friends when it come to growth. When someone criticizes your work, shake off the feeling of worthlessness and analyze their review to see if they have a point. Chances are others may be feeling the same but haven't said anything. Further, it helps to take your ego out of the business and focus on what is best for the business instead.

Tuesday, January 16, 2007

Phoenix NAWBO Mentoring Group: Video

Monday, January 01, 2007

NAWBO Phoenix Red Affair

Holiday Nawbo Mentoring Meeting

This meeting focused on SMART. The lecture was given by Janet Young. Victoria Trafton reviewed the components of developing the 15 minute elevator pitch. Nancy Van Pelt, chair of Nawbo Mentoring, kickup of the festivities with a creative exercise. Mentoring is so important to building a successful business. Mary Ann Shryack brings us all together and keeps our energy up!

Tips on developing The 15 second pitch:
Be sure to include:
  1. The audience you are speaking to - the traget
  2. The benefits your product or service bring the audience or traget
  3. The value or price derived from your product or service.

NAWBO Mentoring Kickoff Meeting

The first meeting of Nawbo Mentoring Phoenix.
NAWBO Mentoring Phoenix - committee members: Chair- Nancy Van Pelt, Victoria Trafton, Janet Young, Mary Ann Shryack, and Tery Spataro.

Tuesday, August 15, 2006

ASK THE ORACLE: How this blog got started.

Recently a group of women met at the National Association of Business Owners (NAWBO) Phoenix Chapter and were asked: "If you could ask the Oracle one business question to have answered, what would it be?" As women articulated their questions, it was clear by the nods of agreement that others shared the same interests, concerns, experiences.

I facilitated and recorded as the group generated a list of provocative questions, both general and specific. Of course the meaty questions asked of the Oracle could not be answered easily or quickly. When the meeting ended, many participants asked for an e-copy of the questions.

It occurred to me that having a list of questions wasn't enough . . . what about the answers?? What if women had a way to continue the conversation-- perhaps tackling one topic at a time-- and learn from each other?

The solution was to set up a communication vehicle-- a blog! I sought out the expertise of a talented colleague and veteran blogger, Tery Spataro. Tery provided the technical know-how that launched this blog. I will act as "gatekeeper" of the process but its success will depend on the contributors, the women who are willing to share their wisdom with others. These are the real Oracles-- those who make a difference by "Passing It On."

I invite you to be an Oracle.

PS--If you are interested building relationships and networking with other women business owners, check for a NAWBO chapter in your area.